Air Jordan Shoes

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Because Jordan’s name is still attached to his shoes

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Because Jordan’s name is still attached to his shoes — and only his name, not necessarily Nike’s — we connect the signature shoe bearing his name directly to his spirit, performance and being. Logically, we know his sneakers are not going to make us “be like Mike,” but there is a commercial and universal belief that having his shoes in our lives makes us more connected to him.

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