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Nike created the famous “Jumpman” logo…

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Then, in 1987, Nike created the famous “Jumpman” logo…and the rest is history. The shoes were already well-received, but after that they just exploded in popularity. First, the Jumpman logo was just on the shoes. Then it popped up on T-shirts, pants, socks, and everything you could imagine. Nike went from the gutsy startup company (that barely even convinced Jordan to sign with them, mind you) to a behemoth that posts 19 billion dollar yearly profits today.

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