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Jordan has shared up-close looks at two black

Nike’s latest React-based runner still doesn’t have a confirmed release date, but that hasn’t stopped social media users from throwing around early “sneaker of the year” claims for the new model. First highlighted as part of an upcoming fall ’18 collaboration with Undercover, the React Element 87 will also drop in a selection of general […]

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And all this before the shoe even hit the market.

The Jordan I’s $65 price tag at the time had people balking at grabbing a pair but NBA commissioner David Stern ended up being the one with the best “marketing plan” for the sneaker. After MJ stepped out on the floor in the infamous black and red Is that Mike himself said looked like the […]

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Jordan has not replicated those successes in the owner’s suit

For all of his achievements as a player and shoe salesman, Jordan has not replicated those successes in the owner’s suite. He disastrously nabbed Kwame Brown as the No. 1 overall pick in the 2001 NBA draft when Jordan was the top executive and minority owner of the Washington Wizards. The Bobcats posted the worst […]

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Jordan also has seven restaurants

Nike royalties provide the bulk of Jordan’s annual earnings, but he still has sponsorship deals in place with other long-time partners: Gatorade , Hanes, Upper Deck, 2K Sports and Five Star Fragrances. For this year’s NBA All-Star game and as part of its 50th anniversary celebration, Gatorade digitally remastered its famous “Be Like Mike” ad, […]

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the Jordan Brand at the All-Star game in New York this year

Nike kicked off its 30th anniversary celebration of the Jordan Brand at the All-Star game in New York this year. It included a Michael Jordan-themed interactive experience in Manhattan and a pop-up store in Brooklyn. The Jordan Brand has a host of roughly 30 current NBA players under contract, who showcase the product on the […]

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the Jordan line became its own brand! In addition to producing shoes for high school

Just when many thought that the Air Jordan line would end with Jordan’s final retirement, the Jordan line became its own brand! In addition to producing shoes for high school and college teams, they even create signature shoes for current NBA players, ushering in a whole new generation of Jordan fans. Just this past October, […]

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Jordan himself rates higher than any athlete in consumer perception

Jordan himself rates higher than any athlete in consumer perception, according to market research firm Repucom. He ranks 12th globally. The only other athlete in the top 20 was David Beckham. Jordan’s 98% awareness level in the U.S. is on par with President Barack Obama in the States.

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Because Jordan’s name is still attached to his shoes

Because Jordan’s name is still attached to his shoes — and only his name, not necessarily Nike’s — we connect the signature shoe bearing his name directly to his spirit, performance and being. Logically, we know his sneakers are not going to make us “be like Mike,” but there is a commercial and universal belief […]

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Jordan Brand’s First Running Sneaker

Jordan Brand has made plenty of sneakers beyond the basketball realm before, but they’ve never come with a dedicated running silhouette. That will change as they orient themselves a bit more towards the Bill Bowerman strain of the Nike story with the upcoming Jordan Flight Runner (Release date May 1st). The shoes feature Dynamic Fit […]

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Chris Paul Talks About His Jordan Signature Line, Meeting Michael Jordan, and More

Everything is Chris Paul. At least, that seems to be Jordan Brand’s current mindset now that his seventh signature shoe has released. Their official site has been revamped a bit to give Chris Paul and his new silhouette the headlining spot. Also tucked away in there is this athlete interview with the man. Paul talks […]

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