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The Air Jordan I wasn’t changing the game with innovation at the time

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To think, the first Air Jordan almost never even existed after Michael was so adamant that his agent get him a deal with adidas. Nike made it happen and the vision was to treat its new star like a tennis player, which at the time was the sport that had the best sneaker endorsements. The Air Jordan I wasn’t changing the game with innovation at the time, but the Dunk-like silhouette was the perfect template to feature some of the best colorway combinations and please the eye aesthetically.

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