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the Jordan Brand at the All-Star game in New York this year

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Nike kicked off its 30th anniversary celebration of the Jordan Brand at the All-Star game in New York this year. It included a Michael Jordan-themed interactive experience in Manhattan and a pop-up store in Brooklyn. The Jordan Brand has a host of roughly 30 current NBA players under contract, who showcase the product on the court, including All-Stars Carmelo Anthony, Chris Paul, Blake Griffin and Russell Westbrook. Jordan endorsers outside basketball include Derek Jeter, Nascar’s Denny Hamlin, NFL’s Dez Bryant and boxer Andre Ward. No one sells like MJ though.

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