Air Jordan Shoes

After all of the success of the Jordan I, Nike did a complete 180 with the design of the Air Jordan II. Once again Peter Moore was behind the design board and he broke every rule. The shoe was the first Nike shoe to not feature Swoosh branding anywhere on the sneaker. It was a risky move, but it ushered in an era where design, not a logo, was most important. The Jordan II was the only pair of Jordans to be made in Italy, and thanks to the faux-lizard skin on the upper and design inspiration from a women’s boot (an inspiration that would pop up again with the Air Jordan XII) they brought a new level of luxury to sports product as well as pop culture warranting the $100 price tag. If these were a true retro today you could expect them to go for well over three bills.

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