Air Jordan Shoes

Retro Jordan Shoes,New Jordans,air jordan,cheap jordans,nike shoes

They are constantly refreshing the Jordan retro line

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“Nike has done an unbelievable job evolving the Jordan Brand from pure basketball to a more lifestyle brand,” says Eric Tracy, an analyst who tracks Nike at Janney Capital Markets. “That inherently pulls in a much larger target market.” Tracy also points to Nike’s ability to exploit the sneakerhead phenomenon, which is second to none. They are constantly refreshing the Jordan retro line, which represents about 50% of the Jordan shoe business. Nike leaves a little money on the table by never producing enough to meet demand, but this always leaves Jordan fans wanting more.

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